This new partnership will aim to provide 130 Ashok Leyland dealerships across the country. It comes with an array of comprehensive inventory funding options to address the working capital requirements of the dealers.
The flagship firm of Hinduja Group, Ashok Leyland, comes in partnership with Cholamandalam Investment and Finance Company Ltd. to offer financing to dealers.
This new partnership will aim to provide 130 Ashok Leyland dealerships across the country with an array of comprehensive inventory funding options to address the working capital requirements of the dealers.
Ashok Leyland International Operations, Defence and Power Solutions President (LCV), Amandeep Singh, said, "Our dealerships are an essential touchpoint for our customers and play a key role in providing them with the best experience in terms of sales and after-sales support. Hence it is imperative for us to support them in maintaining a good inventory continuously."
He also added, "By joining forces with Cholamandalam, a trusted partner renowned for tailored dealer financial solutions, our expanded nationwide presence will instill unwavering trust in our dealerships across diverse markets, encompassing urban and rural areas alike."
The sales and marketing of both Ashok Leyland and Cholamandalam will jointly work to develop joint marketing and financing programs for mutually enhancing the volume of business.
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