Raipur, Sep 14: Ashok Leyland, the flagship company of the Hinduja Group and India’s leading commercial vehicle manufacturer, launched the Bads Dost in Chhattisgarh, reinforcing its offering in the LCV (light commercial vehicle) range.
Through this, the company increases its addressable domestic LCV market by tapping into the potential of this segment in Chhattisgarh. Bada Dost builds on the strong foundation laid by the DOST brand, which is known for reliability, mileage and comfort. It features customer-centric offerings on technology and driver comfort while being contemporary and futuristic. Equipped with the latest BS-6 engine, it has two variants, i4 and i3, with a best-in-class payload capacity of 1860 Kg and 1400 Kg, respectively. Bada Dost Makes it for the perfect companion in the terrains of Chhattisgarh.
Commenting on the occasion, Mr Nitin Seth, COO, Ashok Leyland, said, “Our DOST LCVs are some of the most successful vehicles in their respective segments. Since the launch of the first Dost in 2011-12, we have continued to win market share, despite a lean portfolio. DOST brand, with its car-like experience and customer-centric approach, has earned customers’ trust. It has been a year since the launch of Bada Dost in India, and it has affirmed our confidence that it is just the right product and one which will continue to take the legacy of the DOST brand to greater heights.
Bada Dost is built at our newly installed, state-of-the-art, first fully robotic cubing line at Hosur. The new in-house developed platform is a key part of our long-term LCV strategy aimed at positioning Ashok Leyland as a serious and significant player in the segment. Backed by 24x7 service support and best customer experience, this will truly be an example of our Brand philosophy ‘Aapki Jeet, Hamari Jeet’.”
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