18 Mar 2025
Paving the Way for Sustainable Logistics in India
Eicher Trucks and Buses, a division of VE Commercial Vehicles, has announced its partnership with Magenta Mobility to launch 100 electric Eicher Pro X trucks across five major cities in India. The collaboration aims to accelerate the adoption of electric vehicles in the logistics sector and reduce carbon emissions in the country’s supply chain.
Key Highlights of the Collaboration:
- Partnership Announcement: Eicher Trucks will supply 100 electric Pro X trucks to Magenta Mobility, marking a significant step towards sustainable transportation solutions in the logistics industry.
- Cities of Operation: The electric trucks will be deployed in Mumbai, Delhi NCR, Bangalore, Hyderabad, and Chennai, strengthening the presence of electric mobility in urban logistics.
- Payload Capacity: The first batch of Pro X trucks features a 1.7-ton payload capacity, suitable for mid-mile and last-mile delivery operations.
- Sustainability Goal: Both companies aim to significantly cut down carbon emissions by transitioning to electric vehicles for logistics and supply chain operations.
Statements from Key Executives
S.S. Gill, Chief Commercial Officer of VE Commercial Vehicles, emphasized, “Our collaboration with Magenta Mobility is focused on providing eco-friendly transportation solutions, specifically for mid-mile and last-mile delivery sectors. The Eicher Pro X range meets the growing demand for energy-efficient vehicles in these crucial market segments.”
Maxson Lewis, Founder and CEO of Magenta Mobility, called the partnership a “pivotal moment” in transforming last-mile logistics. He highlighted that this collaboration bolsters their capacity to provide sustainable and reliable transportation solutions to their customers.
Features of the Eicher Pro X Electric Trucks
- Unveiling at Bharat Mobility Global Expo 2025: The Eicher Pro X range, unveiled at the Bharat Mobility Global Expo, marks the company’s entry into the 2-3.5-ton electric truck segment.
- Co-Developed with Industry Experts: These vehicles were co-developed with logistics companies from e-commerce, FMCG, and courier services sectors.
- Key Features:
- Air-conditioned cabins for driver comfort
- Advanced safety systems for operational security
- Integration with the ‘My Eicher’ app for telematics
Expanding Electric Mobility in India
Magenta Mobility, with over 2,600 electric vehicles currently in operation across 18+ cities, continues to expand its fleet to meet the increasing demand for sustainable logistics solutions in India. With the growing adoption of electric vehicles in the commercial sector, the company remains at the forefront of India’s electric mobility revolution.
VE Commercial Vehicles’ Legacy and Growth
Established in 2008 as a joint venture between Volvo Group and Eicher Motors, VE Commercial Vehicles has become a leading manufacturer of Eicher-branded trucks and buses. With operations in 40 countries, the company continues to lead innovation in the Indian commercial vehicle market, focusing on sustainable solutions like electric vehicles to shape the future of transportation.
A Booming Electric Vehicle Market in India
The Indian commercial electric vehicle market has witnessed impressive growth, fueled by government initiatives promoting electric mobility and corporate sustainability commitments. The logistics sector, particularly last-mile delivery, has quickly embraced electric vehicles due to their cost-effectiveness and suitability for predictable routes.
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