11 Feb 2025
Strengthening EV Adoption with a Customer-Centric Approach
Euler Motors has appointed Ashish Tandon as the Global Head of Customer Excellence to enhance the customer experience as the demand for its electric commercial vehicles (EVs) grows. With over 25 years of industry expertise, Tandon will focus on developing the Euler EV-Ecosystem to provide a seamless and scalable buyer experience across all platforms.
Key Highlights of Ashish Tandon’s Appointment
His appointment marks a significant step in Euler Motors’ commitment to delivering a seamless and customer-focused EV ownership journey.
Experience and Background
Ashish Tandon brings extensive leadership experience from major automotive companies, including Tata Motors (Commercial Vehicles Business), TAFE, and Mahindra & Mahindra. He holds an engineering degree and an advanced certification in EV technology from IIT Delhi. His expertise in integrating EV technology with customer engagement strategies will play a crucial role in Euler Motors’ expansion.
Enhancing the Customer Journey
Euler Motors aims to set a new benchmark in customer experience, ensuring that EV buyers receive the same or better service compared to traditional internal combustion engine (ICE) vehicles. This includes optimizing pre-purchase interactions and strengthening after-sales service.
Saurav Kumar, Founder & CEO of Euler Motors, stated “Like with our vehicles, we want to deliver a differentiated and matchless customer experience – on par with, or better than, the experience with ICE vehicles – both in the pre-purchase phase as well as in after-sales service. We welcome Ashish to our leadership team and are excited for the future we will chart together for Euler Motors and for the industry. With his proven track record of driving customer-focused transformation, Ashish complements Euler Motors’ foundational vision of accelerating India’s EV changeover seamlessly and in shaping the future of mobility in India.”
Driving the Post-Purchase Experience
Tandon will primarily focus on strengthening the post-purchase experience, a critical factor in increasing EV adoption. His deep understanding of business strategy, customer engagement, and industry relationships will help streamline Euler Motors’ support services for customers, financiers, suppliers, and government stakeholders.
Ashish Tandon expressed his enthusiasm, saying, “I am honoured to join Euler Motors. The company’s performance has been inspiring. The EV narrative so far in India has been focused on product and adoption, and I am delighted that Euler Motors has chosen to invest its energy in the post-acquisition narrative, as that is crucial to fuel the transformation of mobility in India. My conversations with the young, talented team at Euler Motors have been energizing, and I greatly look forward to contributing to the mobility transformation they envision, and India deserves.”
Future Outlook for Euler Motors’ Customer Strategy
With Tandon’s leadership, Euler Motors is expected to enhance its customer-first approach, ensuring reliability and trust in the evolving EV landscape. This strategic move aligns with the broader goal of accelerating EV adoption in India by offering a superior and seamless ownership experience.
Euler Motors’ continued focus on customer excellence, coupled with its innovative approach to EV mobility, reinforces its position as a leader in India’s sustainable transportation revolution.
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