30 Jun 2025
A Strategic Leap Towards Customer-Centric Digitisation
Force Motors Limited, India’s largest van manufacturer and a key automotive player, has entered a strategic partnership with Zoho Corporation to enhance its customer experience and dealer network operations. This collaboration marks a critical step in Project DigiForce—Force Motors’ digital transformation journey—focused on driving innovation, increasing operational efficiency, and offering class-leading customer engagement solutions.
Key Highlights of the Force Motors–Zoho Collaboration
This collaboration brings together Force Motors’ automotive expertise and Zoho’s digital capabilities to build a smarter, more connected customer ecosystem.
- Strategic Vision: This partnership is part of Project DigiForce, aimed at digitising Force Motors’ entire customer and dealer lifecycle.
- Next-Gen Tech Deployment: Zoho will deploy its Advanced CRM and Dealer Management System (DMS), along with 12 AI-powered front-office applications, across the Force Motors network.
- Unified Ecosystem: The integrated, cloud-based solution will replace legacy systems, streamlining dealer operations and improving interdepartmental collaboration.
- Pan-India Rollout: The solution will benefit over 200 dealerships, 70 authorized service centres, and 30 parts centres nationwide, as well as global partners across 25+ countries.
- Operational Excellence: Enhanced tools will empower dealers with real-time insights, leading to improved sales productivity, better service, and professional, data-driven operations.
Statements from Key Leaders
Mani Vembu, CEO of Zoho Corporation, said, “Force Motors has long been a symbol of indigenous engineering excellence, backed by a strong nationwide dealer network and a growing global footprint. With Project DigiForce, they are complementing that legacy with a forward-looking digital vision to transform customer engagement across the entire lifecycle—from discovery and purchase to service, support, and ownership.”
He further added, “This partnership reflects a shared commitment to reimagining customer experience as a strategic driver of growth. Together, we are building a connected ecosystem where technology simplifies operations, strengthens collaboration, and delivers contextual, intelligent engagement at every touchpoint.”
Mr. Prasan Firodia, Managing Director of Force Motors, commented, “Through Project DigiForce and our partnership with Zoho, we are aiming for a significant transformation in the way we deliver customer experience. The technology solutions from Zoho will also enhance the capabilities of our dealers and distribution partners in India as well as in our global markets.”
He further stated, “Our collaboration with Zoho, a global technology leader rooted in India, aligns perfectly with Force Motors’ commitment to advocate innovation and technology development in India.”
Towards a Future-Ready Automotive Ecosystem
The deployment of Zoho’s CRM-DMS platform is expected to dramatically improve how Force Motors and its partners engage with customers. The transition to a cloud-based, AI-powered solution will not only bring agility and vertical depth but will also empower all stakeholders—dealers, employees, and end-users—with tools for a seamless and consistent experience.
Outlook for Digital Evolution in Auto Industry
This initiative places Force Motors at the forefront of digital transformation in the Indian automotive sector. By adopting a unified technology-driven approach, Force Motors sets a new industry benchmark in customer lifecycle management and dealer empowerment. Project DigiForce signals a long-term commitment to future-ready innovation, enhanced business processes, and elevated customer satisfaction.
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