23 Dec 2024
Youdha Targets Empowering Drivers and Families with New Electric Vehicles
Lohia Auto has unveiled its new electric three-wheeler (E3W) brand, Youdha, at the EV Expo on December 20, 2024. The brand aims to empower drivers who rely on these vehicles to support their families and communities. Youdha's initial offerings include the E5 Passenger and E5 Cargo, designed for both urban commuting and last-mile logistics.
Youdha wants to be a leader in the electric mobility space by creating performance-driven, sustainable, and purpose-focused vehicles. The brand's core philosophy is to honour the resilience and dedication of the drivers who use electric three-wheelers to contribute to India's economy.
Youdha's Vision and Purpose
The name Youdha, meaning "warrior," gives the strength and perseverance of E3W drivers. These "warriors" use their vehicles to serve their families and communities. Youdha celebrates their hard work, determination, and role in shaping a better future. The launch of Youdha marks an important milestone for Lohia Auto, further cementing the company's position in the electric mobility sector while focusing on the future of transportation.
Focus on Innovation and Sustainability
The initial lineup from Youdha includes the E5 Passenger and E5 Cargo. The E5 Passenger is designed for urban and semi-urban areas, while the E5 Cargo is optimised for efficient last-mile logistics. Both vehicles are focused on performance, sustainability, and driver convenience. The company aims to add more models to its portfolio to cater to the various requirements of the electric three-wheeler segment.
Statements from the CEO
Ayush Lohia, CEO of Youdha, said, "Lohia Auto has always been about innovation, trust, and purpose. Now, with over a decade of experience in mobility solutions, we have built a legacy of empowerment. It's time to take the next step and lead the way forward."
EV Expo 2024
The launch of Youdha was conducted at the EV Expo on 20 December 2024. The brand launched its first range of electric vehicles on this platform. The launch reflected the performance and sustainability approach that Youdha adheres to, along with the mission of empowering proud drivers who support their families.
Expansion Plans
Youdha wants to extend and strengthen its hold on the increasing electric three-wheeler market. The company wants to establish 150 dealers by March 2025. However, it aims to further strengthen this by increasing the number of dealers by 200 by Diwali 2025. For future growth, Youdha will have support from its advanced manufacturing facility, Kashipur, in the state of Uttarakhand, with a yearly capacity of more than 100,000 vehicles.
The manufacturing plant is equipped with high-tech, cloud-based ERP systems, ensuring the highest quality of output. It is also located within a green belt, another initiative Youdha took towards sustainability.
A Brand Built on Respect and Empowerment
Youdha's brand philosophy is a deep respect toward E3W drivers since they are called the greatest "warriors" the society has ever known in real life. It goes for the hard work, drive, and resilience displayed through them. Youdha, therefore, is an aspiration to provide vehicles meant to enable them to develop further, support their respective families, and bring success to their communities.
With Youdha, Lohia Auto is taking a giant leap toward becoming part of the future of India's electric mobility sector. The brand is poised to drive change by combining innovation, sustainability, and empowerment.
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