16 Jun 2025
New Partnership to Benefit 4000+ Sales Points Across India
Maruti Suzuki India Limited has announced a strategic collaboration with Equitas Small Finance Bank through the signing of a Memorandum of Understanding (MoU). This new partnership aims to provide a wide range of retail financing solutions for new, pre-owned, and commercial vehicles, significantly enhancing the accessibility and affordability of Maruti Suzuki offerings for customers across India.
Collaboration to Cater to Diverse Customer Segments
According to the company, this alliance will enable both institutions to leverage their strengths—Maruti Suzuki’s extensive vehicle portfolio and dealer network, and Equitas Small Finance Bank’s expanding customer base and financing expertise.
The partnership is expected to benefit customers from diverse profiles by offering a variety of easy and flexible financing options. These include customized loan structures, competitive interest rates, and a seamless loan approval process aimed at improving the overall buying experience.
Focus on Affordability and Customer Convenience
Commenting on the collaboration, Partho Banerjee, Senior Executive Officer, Marketing and Sales, Maruti Suzuki India Limited, stated:
“The collaboration with Equitas Small Finance Bank will enable us to reach an even wider audience and offer competitive financing options tailored to their needs. We are confident this partnership will drive growth and enhance customer satisfaction. Our aim is to ensure that every aspiring car buyer finds owning a Maruti Suzuki vehicle easy and hassle-free.”
Equitas Bank Brings Customer-First Approach
Speaking on behalf of the bank, Jagadesh J, Head – Assets, Equitas Small Finance Bank, said:
“At Equitas, our focus is on enabling customers' aspirations. This collaboration with Maruti Suzuki, a trusted name in the automotive industry, aligns with our mission of putting customers first. We are excited to support individuals and families in turning their dream of owning a Maruti Suzuki vehicle into a reality through accessible and affordable financing.”
Expanding Market Reach and Vehicle Ownership
This partnership is expected to not only improve vehicle ownership affordability but also widen the reach of both companies in semi-urban and rural markets. It also aligns with the ongoing efforts of the Government of India to increase vehicle penetration and mobility access for middle-income and aspiring households.
Maruti Suzuki’s Market Leadership and Network Strength
Maruti Suzuki continues to dominate the passenger vehicle market in India with a product portfolio of 18 models and an extensive network of 4000+ sales outlets and 5000+ service centers. Its manufacturing capabilities stand at 23.5 lakh units per annum, with modern facilities and an advanced R&D center in Rohtak playing a crucial role in developing next-gen mobility solutions.
With this MoU, Maruti Suzuki and Equitas Small Finance Bank are set to redefine the vehicle financing experience in India. The partnership not only strengthens the retail finance ecosystem but also paves the way for broader financial inclusion and vehicle accessibility across urban and rural markets alike.
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