11 Dec 2024
Montra Electric Pickup Truck vs Tata Ace EV and Mahindra ZEO EV
The electric small commercial vehicle (SCV) market in India is expanding, and new entrants are joining the competition. While Tata Motors’ Ace EV and Mahindra’s ZEO EV have already established themselves as frontrunners, a new electric pickup truck from Montra Electric has been spotted testing. This new vehicle, with its unique features, aims to challenge the existing players in the market.
Montra Electric Pickup Truck Spotted
The latest spy shots of the Montra Electric pickup truck, likely taken in Chennai, Tamil Nadu, reveal a close-to-production prototype. Montra Electric, a subsidiary of the Murugappa Group under Tube Investments of India (TII), appears ready to enter the electric SCV segment.
The test vehicle has a boxy design that enhances its road presence and optimises cabin space. Key features spotted include dual windshield wipers, steel wheels, low-set headlights, and manually adjustable rear-view mirrors. The front bumper design includes a step for easy entry and exit.
A Spacious Load Bay
One of the standout features of this truck is its long, flat load bay. Unlike traditional pickup trucks, this load bay lacks wheel well intrusions, offering maximum space for cargo. A sliding window at the rear of the cabin adds to its practical design. This large and flat load area is expected to be a major strength, especially for commercial use.
What to Expect from Montra’s Electric SCV
Built for Commercial Applications
Montra Electric has already made its mark in the electric three-wheeler segment with the Super Auto, which features a spacious design and impressive range. Drawing from this experience, Montra’s upcoming electric pickup truck may include similar features, such as:
- Fully Digital Instrument Cluster: This is for easy access to information.
- Super Drive Modes: Providing different driving experiences for varied needs.
Likely Performance
Montra’s Super Auto boasts a range of up to 203 km, which could indicate a similar or better range for this electric pickup truck. The new electric vehicle may share its powertrain and features with the Super Auto, making it efficient and cost-effective for business users.
Competing in the Electric SCV Segment
A Growing Market
The electric SCV market in India is still in its early stages, but demand is growing rapidly. Vehicles like the Tata Ace EV and Mahindra ZEO EV have already set benchmarks with innovative features like Battery as a Service (BaaS). Montra’s entry into this space indicates a rising interest among manufacturers in tapping into this market.
A Possible Launch
Although no official announcement has been made, the new Montra Electric SCV could launch by 2025. Its production-ready design and features suggest it is well on its way to hitting the roads soon.
With its unique design and practical features, Montra’s electric pickup truck has the potential to stand out in the competitive SCV market. Offering a spacious load bay, advanced features, and efficient performance could attract both small and large businesses looking for eco-friendly transportation solutions.
This new entrant will add more variety to India’s electric SCV segment and could provide strong competition to existing models like the Tata Ace EV and Mahindra ZEO EV.
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