20 Jun 2025
Accelerating Growth in India’s Electric 3-Wheeler Market
The Murugappa Group’s electric vehicle arm, Montra Electric, has crossed a major milestone with cumulative sales of over 10,000 electric three-wheelers in under two years. The Chennai-based group, with a rich 125-year industrial legacy, first entered the EV market in July 2023. Now, it has expanded its portfolio by launching the Super Cargo — a purpose-built vehicle targeting the last-mile delivery market.
Key Highlights of Montra Electric’s Market Performance
The company has shown impressive growth in a short span, driven by strong product design, strategic partnerships, and rising demand for electric three-wheelers.
- 10,000+ Units Sold: Total sales reached 10,193 units as of June 18, 2025.
- Rapid Growth: From 1,273 units in CY2023 to 6,055 units in CY2024 — a 375% jump.
- Strong CY2025 Start: Already 2,885 units sold in the first 5.5 months of this year.
- 1% Market Share: Ranked 24th in CY2024, amid nearly 600 e-3W manufacturers.
- Red Dot Design Winner: The Super Auto won the 2023 Red Dot Award for its innovative last-mile passenger transport solution.
Expanding EV Line-up with Super Cargo
On June 11, 2025, Montra Electric officially entered the cargo segment with its latest offering — the Montra Super Cargo. Engineered for both fleet operators and independent entrepreneurs, this electric cargo three-wheeler is built to deliver performance, range, and reliability.
With a 13.8 kWh lithium-ion battery, the Super Cargo offers a category-leading 170 km on-road range, 11 kW peak power, and 70 Nm torque, making it ideal for all terrain types. It also supports Exponent Energy’s 15-minute rapid charging through its proprietary e^pump network, ensuring minimal downtime for logistics operators.
Three Body Options for Diverse Needs:
- eCX (Flatbed Pickup)
- eCX d (140 cu ft Container)
- eCX d+ (170 cu ft Container)
Robust Design Meets Functionality
The Super Cargo boasts a boron steel chassis, a 6.2-foot loading tray, and the longest wheelbase in its category. Designed to handle large loads and tough routes, the vehicle also includes:
- Regenerative braking and multiple drive modes
- High-performance front disc brakes
- Hill hold and reverse assist
- 5-year/175,000 km battery warranty
- Pricing starts at ₹4.37 lakh (ex-showroom Bengaluru)
Strategic Partnerships for Faster Adoption
Montra Electric’s success is supported by collaborations with key industry players. The tie-up with Exponent Energy enables 15-minute full charging, while a partnership with Shriram Green Finance helps customers access easy financing options.
Statements from Leadership
Roy Kurian, Business Head – Last Mile Mobility, Montra Electric, stated, “The Montra Electric Super Cargo is engineered with deep customer insights. It is packaged with unique features, and the 15-minute full charging option is a great benefit for B2B players. The Super Cargo is well suited for a variety of applications for both fleet operators and individual entrepreneurs. Our expanding dealer network assures uptime across the nation.”
Covering the Entire EV Spectrum
In just under three years, Montra Electric has built a diverse EV portfolio, ranging from:
- 2-Wheelers and 3-Wheelers
- Electric Small Commercial Vehicles (Eviator)
- Heavy-Duty Electric Trucks (Rhino 5536 E)
- Electric Tractors for green farming
The brand’s Super Auto and Super Cargo now serve both the passenger and cargo verticals in the 3-wheeler segment, marking Montra Electric as a rising force in India’s rapidly growing EV landscape.
Outlook for the Future
With over 90 showrooms and expanding sales volumes, Montra Electric is well positioned to become a key player in India’s EV ecosystem. Its emphasis on innovation, fast charging, and multi-purpose design makes it a preferred choice for last-mile transport solutions. As demand rises for electric mobility, Montra Electric is charging ahead with full force.
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