Setco Automotive Launches Load Cushion and Torque Rod Bush for MHCVs

Strengthening Presence in Commercial Vehicle Component Market

Setco Automotive, a leading manufacturer of clutches for medium and heavy commercial vehicles (MHCVs), has taken a strategic step forward by entering the MHCV suspension space. The company has launched two critical components—Load Cushion and Torque Rod Bush—marking its entry into this new product segment.

Following the successful launch of its Automotive Water Pump in the engine cooling category, Setco is now broadening its product portfolio to include high-performance suspension components designed to enhance vehicle stability, comfort, and durability.

Key Highlights of Setco Automotive’s New Suspension Components

The launch of these components marks a significant step in Setco’s journey to diversify its product offerings in the MHCV segment.

Expansion into Suspension Segment

Setco’s foray into suspension systems aims to deliver advanced ride comfort and driveline protection, enhancing vehicle performance under demanding operational conditions.

Load Cushion: Absorbing Shocks and Vertical Loads

The Load Cushion is positioned between the chassis and axle or leaf spring assembly. It absorbs vertical loads and shocks during heavy-duty usage. Commonly found in tippers, trailers, and HCVs using bogie suspensions, this rubber-to-metal bonded component ensures long-lasting structural alignment and vehicle stability.

Torque Rod Bush: Minimising Impact and Enhancing Control

The Torque Rod Bush, another newly launched product, is installed at both ends of the torque rod to connect the axle with the vehicle’s chassis. It absorbs road shocks during braking or over uneven terrain and supports axle articulation with controlled flexibility—key for trucks, buses, and trailers operating across diverse terrains.

Focus on Quality and Innovation

Both components are engineered with a focus on performance and reliability. The Load Cushion is made using durable rubber material capable of withstanding high compressive forces, while the Torque Rod Bush is designed to reduce impact force transmission and maintain driveline integrity.

Statement from Company Leadership

Harish Sheth, Chairman and Managing Director of Setco Automotive Ltd., said, “Following our successful entry into the engine cooling segment with the Automotive Water Pump, we are excited to strengthen our MHCV portfolio with suspension products range. These new products reflect our continued focus on innovation, quality, and addressing evolving customer needs. They deliver superior ride comfort and vehicle reliability, core attributes our customers have come to expect from Setco.”

A Broader Outlook on Commercial Vehicle Components

With this move, Setco Automotive reinforces its commitment to becoming a comprehensive solutions provider in the MHCV component space. By extending beyond its clutch and cooling product lines, the company is now better positioned to meet the diverse demands of India's growing commercial vehicle market.

As the commercial vehicle industry evolves, Setco’s strategic product diversification signals a strong commitment to innovation-led growth, vehicle safety, and enhanced performance.

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