Ashok Leyland has come up with a new tagline before the beginning of its 75th Year of operations. The brand currently stands as one of India's biggest commercial vehicle manufacturers. The brand's vehicles are engineered with high-quality specifications derived from all the global CV makers. While launching the tagline, Mr Dheeraj Hinduja, Executive Chairman, Ashok Leyland, Mr Shenu Agarwal, MD & CEO, Ashok Leyland and Mr Piyush Pandey, Chairman of Global Creative & Executive Chairman, Ogilvy Group, were present there.
The brand has established itself as one of the best mobility solution providers since 1948. In its whole existence, Ashok Leyland has made many innovations in the CV segment and won the trust of their customers. However, according to the brand, many destinations still need to be accomplished, and many dreams are to be achieved.
Ashok Leyland did a partnership with the Ogilvy Group for the new tagline. In addition, according to the Ogilvy Group, the brand's new tagline has the theme of customer-centricity by displaying upgraded technologies.
Mr Piyush Pandey, Chairman of Global Creative & Executive Chairman, India, Ogilvy Group, said, "It is a privilege for me and my team to partner with Ashok Leyland, a brand that has partnered India almost all through its nationhood. It is a brand which is not only technologically state-of-the-art but at a human level, is totally state-of-the-heart. In Ashok Leyland's endeavour to constantly reach greater heights, we have arrived at the spirit of 'Koi Manzil Door Nahin' – the new tagline and the spirit of the brand."
The new accomplishments remind the brand and its millions of customers that with the right vehicle by your side, you can achieve everything, and no dream is too far.
On unveiling the new tagline, Mr Dheeraj Hinduja, Executive Chairman, Ashok Leyland, said, "I am delighted to launch the new brand positioning for Ashok Leyland "Koi Manzil Door Nahin". This is an embodiment of what we truly believe – which is that our customers come first and everything that we do is to enable our customers to transform their lives and move closer to their dreams and goals through our innovative products and services. In this current environment where everything seems so volatile, we want to reassure our partners and customers that with us, no dream or destination is too far. We are by their side, like we always have been."
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