21 Aug 2023
The notable brand Ashok Leyland has recently launched the 'Dream Drive' as part of its illustrious 75th-anniversary celebrations from Bengaluru. The expedition is a journey through several towns and dealerships in India, culminating at the company's manufacturing facilities throughout the country. On five distinct routes, ten vehicles will travel across the country's entire length.
The Main Motive
The trip will traverse significant locations across the country, beginning in Bengaluru and ending in Mumbai, Leh, Kolkata, and Dibrugarh. The Bengaluru-Ennore Dream Drive has already started, and the other four 'Dream Drives' - Mumbai-Alwar, Leh-Pantnagar, Kolkata-Hosur, and Dibrugarh-Bhandara - will come next in a short succession.
The campaign seeks to emphasize the company's ongoing relationship with the Nation in various ways.
Along the way, Ashok Leyland will interact with its wide network of auto dealerships, maintain direct contact with its treasured customers, and gain insights from the Commercial Vehicle ecosystem's decades of experience.
What CEO & Other Officials Have to Say?
Ashok Leyland Executive Chairman Dheeraj Hinduja stated, "As we embark on the 'Dream Drive' to mark the momentous 75th Year Anniversary Celebrations of Ashok Leyland, we reflect upon the journey that has run parallel to the development of our Nation. The 'Dream Drive' represents our renewed pledge to further shape the future of the CV Industry to support India's economic development for years to come".
Ashok Leyland's MD and CEO, Shenu Agarwal, declared, "As we commemorate our 75th anniversary, we are grateful to all of our customers, employees, and partners who have been an integral part of our journey. The 'Dream Drive' is a unique opportunity for us to connect with them personally, and express our gratitude for their unwavering support, and association for seven and a half decades of nation-building."
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