25 Jul 2022
Both firms inked a memorandum of understanding to provide tailored financing solutions to their customers in the SCV and LCV categories.
The leading producer of commercial vehicles in India and the fourth-largest bus manufacturer globally, Ashok Leyland, is expanding its collaboration to provide customers with light commercial vehicles with convenient, individualised financing options.
The Dost, Bada Dost, and Partner ranges of trucks are among Ashok Leyland's most well-known brands, while its MiTR range of school buses and staff buses, which may seat 20 to 40 people, is among its lineup of light commercial vehicles. In addition, the Ashok Leyland LCV vertical has also signed a Memorandum of Understanding (MoU) with Adani Capital Pvt to establish a strategic financing partnership for its line of light commercial vehicles; this will enable Ashok Leyland to offer its customers a wide assortment of financing options for less expensive, hassle-free vehicle ownership. Through this MoU, Ashok Leyland and Adani Capital will be able to provide buyers in the light commercial vehicle and small commercial vehicle segments with specialised finance solutions.
Adani Capital will strive to meet the demands of its customers by offering CV loans with simple monthly repayment plans most suited to their needs. They will also use technology to improve the customer experience.
Rajat Gupta, Head-LCV at Ashok Leyland, commented on the collaboration: "Ashok Leyland is delighted to partner with Adani Capital to offer customised financial solutions to its clients. This association will help Ashok Leyland gain an edge in the market. Ashok Leyland's LCV range of products comes with advanced and innovative technology that offers its customers best-in-class mileage, comfort and load carrying ability. This reduces the total cost of ownership, thereby providing more profit to their business. Ashok Leyland has embraced future-ready technology to offer digital platforms and services that are ahead of the curve, thereby living by its brand promise of 'Aapki Jeet. Hamari Jeet'".
Saibaba Kelkar, Business Head, Adani Capital, commented, "In our company, funding to commercial vehicles is offered through dedicated RMs and a wide network of branches. We always try to offer customised solutions to the end user along with attractive commercials, combined with faster TAT. By leveraging the company's extensive physical and digital reach, we would be able to offer our wide range of financial solutions to Ashok Leyland customers and their dealers."
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