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12 Oct 2021

Ashok Leyland Launches Ecomet STAR Truck in ICV Range

By News Date 12 Oct 2021

Ashok Leyland Launches Ecomet STAR Truck in ICV Range

Chennai : The Hinduja Group’s flagship company, Ashok Leyland, has launched Ecomet STAR updated with new features in the ICV (Intermediate Commercial Vehicle) segment.

The company launched Ecomet STAR in the (11T - 16T range) Intermediate Commercial Vehicle segment. It comes with new intelligent looks to meet the new age buyer expectations. In addition, the ecomet STAR provides higher fluid efficiency, better tyre life, longer service intervals and overall lower maintenance cost with enhanced TAT (Turnaround Time).

The ecomet program supports multiple purposes such as e-commerce, parcel & courier, reefer, FMCG, white goods, poultry, auto parts and agri-perishable, among others.

Sanjay Saraswat, president - MHCV, Ashok Leyland, replied, “We have started the ecomet BSVI in the Intermediate Commercial Vehicle segment last year with i-GEN6 technology and this has been very well accepted by our buyers. The Intermediate Commercial Vehicle segment is seeing a spurt in order due to the opening of the market. To meet the evolving buyer needs, we continue to develop our product portfolio.”

“The ecomet STAR is a differentiated product which reduces the Turnaround Time for the logistics sector and has features that improve driver safety. The ecomet STAR delivers a better turnaround time (TAT) for the fleet owner thereby resulting in best-in-class TCO (total cost of ownership). This new stock will further strengthen our portfolio and help us in our journey to fulfil our Idea of being the Top 10 Commercial Vehicle manufacturers globally.”


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