BharatBenz Secures 'Well-Known Trademark' Status from the Intellectual Property Office

Recognition Highlights BharatBenz's Reputation and Brand Value

BharatBenz, the flagship brand of Daimler India Commercial Vehicles (DICV), has been granted the prestigious 'Well-Known Trademark' status by the Indian Intellectual Property Office. This recognition underscores the strong market presence and reputation that BharatBenz has built since its inception. The brand's focus on innovation, safety, and performance has contributed significantly to its success in India.

Legal Protection and Enhanced Brand Strength

The 'Well-Known Trademark' status brings greater legal protection under the Trademark Act, both in India and internationally. This status acknowledges the widespread recognition BharatBenz enjoys among consumers, strengthening its position in the Indian commercial vehicle market.

The recognition marks an important milestone in BharatBenz's 12-year journey, emphasizing the brand’s continuous growth and impact on the Indian market.

Statement from the CEO of Daimler India Commercial Vehicles

Satyakam Arya, Managing Director & CEO of Daimler India Commercial Vehicles, expressed pride in receiving this recognition. He emphasised the brand's impact on the Indian commercial vehicle market and the trust earned from customers and partners.

“We are immensely proud to achieve this prestigious recognition as a ‘Well-Known Trademark.’ As a young and dynamic brand, BharatBenz has made a significant impact in the Indian commercial vehicle market. This status highlights our brand’s journey and reputation since launch and reflects the deep trust our customers and partners place in us. Over the past 12 years, BharatBenz has played a vital role in nation-building, securing a strong market position through an unwavering commitment to performance, innovation and safety.”

BharatBenz’s Commitment to Safety and Innovation

BharatBenz entered the Indian market with a focus on advanced safety features, such as factory-built, air-conditioned metal cabins. This commitment to safety has been central to the brand’s success. BharatBenz continues to meet global safety standards, including the European ECE R29-03 crash protection regulations, ensuring enhanced protection for drivers in case of accidents.

"We are proud to be a leader in safety and reliability in the Indian market, setting new benchmarks that enhance driver protection and create greater awareness of safety standards," Arya added.

Sustainable Innovation and Environmental Responsibility

BharatBenz is known for its safety innovations and commitment to environmental sustainability. In 2020, the brand became the first in India to launch BSVI-compliant vehicles, showcasing its dedication to meeting the highest environmental standards. BharatBenz continues to combine Indian engineering and German technology to deliver reliable, efficient trucks and buses that cater to various industries while maintaining a focus on sustainability.

This 'Well-Known Trademark' recognition is a major achievement for BharatBenz, reflecting its strong reputation and the brand’s ongoing dedication to innovation, safety, and customer trust in the Indian commercial vehicle market.

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