FADA Discloses Outcome of Dealer Satisfaction Study 2021

News Date 30 Jul 2021

FADA Discloses Outcome of Dealer Satisfaction Study 2021

Within the four-wheeler mass-marketplace section, Kia motors India scored 879 inside the dealer satisfaction ranking, which was way higher than the other Auto industry average satisfaction ranking. 

Kia Motors India Dealers had been the happiest across Auto sector categories in India, even though sellers throughout manufacturers highlighted enterprise viability as an exceedingly essential aspect in which vehicle producers want to exhibit greater sensitivity. In step with a survey through enterprise frame FADA. On a scale of 1000 Dealers of mass-marketplace, four-wheelers remained the highest among the Auto industry with an average rating of 720, at the same time as the three-wheeler phase scored the bottom of 610 among all segments, as per the provider delight look at 2021 by way of the Federation of vehicle dealers institutions (FADA).

FADA said, In a study, which was undertaken in affiliation with PremonAsia, a client-insight led consulting and advisory firm based in Singapore, it took responses from over 2,000 Dealers throughout India. And searching for their perspectives on six factors of OEM-dealer business courting -- viability and policy; product; advertising; sales; after sales, and education.

Commenting on the examination, FADA President Vinkesh Gulati initiated an examination of the health of the connection between auto dealers and their original equipment manufacturers (OEMs). 

“The survey reflects the upgoing issue faced at a large scale by the auto retail sector, which is a true dealers voice. OEMs should be aware of the evolving dealer requirements,"  he said. 

Gulati addressed that issues of concern such as dealership viability, sales and after-sales support, openness to dealer input in designing long-term policies and decision making are fundamental needs, a clear indication that dealers are willing to trade with their respective OEMs. Let's hope to go beyond.

FADA stated, "At the general industry level, sellers connect a high significance of 27% on commercial enterprise viability, making it a relatively essential aspect in which OEMs want to showcase extra sensitivity, especially because the current delight stage on this issue is weak."

In the four-wheeler mass-market phase, Kia Motors India scored 879 in the Dealers satisfaction ratings, which was way higher than the industry standard satisfaction ratings throughout vehicle categories of 657.

Kia Motors India followed with Toyota Kirloskar Motor and MG Motor, inside the four-wheeler mass-marketplace segment with 778 points. Marketplace chief Maruti Suzuki India came in 6th position with a rating of 699 while Hyundai Motor India changed into 5th with 711 points. Rajeev Lochan, PremonAsia Founder and chief government officer, stated that the enterprise average satisfaction score of 657 suggests that OEMs have significant headroom to enhance assembly of the desires of their channel companions, specifically for the 2-wheeler and commercial vehicle segments.

"Kia vehicles' performance is commendable with segment and enterprise-leading ranking throughout all the elements. Kia dealers are not only happy with the desired achievement, but they are super excited and overjoyed with the product viability, "he added.  

BMW and Mercedes-Benz sellers are excited about scoring 707 points in the luxurious four-wheeler segment, followed by Audi with 649 points.

Honda motorbike and Scooter India topped the dealership satisfaction rating with 693 points followed by Hero MotoCorp with 627 points and TVS Motor Co with 606 points. Bajaj Motors ranked 620 points and Piaggio Vehicles with 610 score in 3 Wheeler segment

Volvo Eicher business vehicles emerged on the top  list in the commercial vehicle market with a dealer satisfaction score of 669, followed by Mahindra & Mahindra and Tata Motors with 638 and 630 points, respectively.

FADA stated dealers felt that products, both in phrases of first-class and variety, by and massive, met the expectations of end clients' modern desires. However, its evolution in the future would require a more frequent refresh.


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