12 Dec 2023
New Delhi, December 12, 2023 – Mahindra's MTBD and MCE, integral parts of the Mahindra Group, have introduced their latest products at EXCON 2023. The launch underscores their commitment to innovation & reliability in the CV and construction equipment sectors.
The Mahindra BLAZO X m-DURA Tipper range, available in 28T and 35T GVW categories, sets new standards with its tested, durable aggregates. Offering a unique Double Service Guarantee, including a 36-hour turnaround time and 48-hour uptime, the tipper ensures maximum productivity. Further, Mahindra IMAXX advanced telematics enhances control over ownership costs and fleet safety.
In the construction equipment segment, Mahindra's CEV5 range features the RoadMaster G100 and EarthMaster SX, compliant with CEV5 emission standards. The RoadMaster G100, with a 102 HP engine, excels in road construction, while the EarthMaster SX, equipped with a 74 HP engine, offers a more comfortable cabin and iMAXX telematics for enhanced performance.
Official Statement from Mr. Jalaj Gupta, Business Head— Mahindra & Mahindra Ltd
Speaking on the occasion, Mr. Jalaj Gupta, Business Head – Commercial Vehicles, Mahindra & Mahindra Ltd. said, “Our consistent efforts to introduce cutting-edge products and technologies, coupled with its emphasis on local manufacturing, exemplify the company's strong support for the Make in India initiative. The introduction of the Blazo X m-Dura Tipper and the New CEV5 range of construction equipments at EXCON, reaffirms Mahindra's commitment towards the commercial vehicle and construction equipment segment, and the company is poised to continue leading the way with its innovative and customer-centric approach. While m-DURA Tipper is poised to become the most reliable partner among our customers with it proven and sturdy aggregates, the New CEV5 range is the outcome of the agility of our engineers, who have made these products ready much before the timeline defined by the government.”
Mahindra also showcased its customer welfare initiatives, such as the Mahindra Saarthi Abhiyaan, which provides scholarships for truck drivers' daughters. The MTBD's service network has expanded to over 400 touchpoints, including 80 3S dealerships, 2900 roadside assistance service points, and a spare network of over 1600 retail outlets.
Additionally, Mahindra addressed rising fuel prices by introducing a unique Customer Value Proposition for its BS4 range of Backhoe Loaders – Mahindra EarthMaster SX IV and VX IV. The proposition guarantees the "Highest Productivity per Liter of Diesel or Return the Backhoe Loader."
Mahindra's proactive efforts in introducing cutting-edge products, emphasis on local manufacturing, and support for the Make in India initiative position the company as a leader in the industry.
About Mahindra Construction Equipment (MCE)
MCE, a division of the Mahindra Group, provides Backhoe Loaders in the Earthmoving Segment and Motor Graders in the Road Building Machinery Segment. The CE product range is engineered for Indian requirements with the underlying philosophy of 'Made in India, Made for India.' It is manufactured at the new greenfield plant in Chakan, Pune.
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