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Bajaj Etec RE 9.0
Syed Usman Hasan
09 Jul 2024

Mahindra Launches Mileage Guarantee for All BS6 OBD II Trucks

By Syed Usman Hasan News Date 09 Jul 2024

Mahindra Launches Mileage Guarantee for All BS6 OBD II Trucks

The initiative shows Mahindra's technological advancement and dedication to providing great value for customers.

On July 8, 2024, Mahindra’s Truck and Bus Division (MTBD), part of the Mahindra Group, introduced a new customer value proposition. This initiative is aimed at launching a mileage guarantee for their entire BS6 OBD II range and is set to lead the commercial vehicle industry. This includes the BLAZO X, FURIO, OPTIMO, and JAYO trucks in the HCV, ICV, and LCV categories. The groundbreaking initiative, 'Get More Mileage or Give the Truck Back', addresses the challenges of rising fuel prices and changing regulatory standards.

Advanced Technology for Better Mileage

The new truck range features the 7.2L mPower Engine for HCVs and the mDi Tech Engine for ILCVs, both equipped with FuelSmart Technology and Mild EGR with an advanced Treatment System. These innovations lead to lower Ad Blue consumption and higher mileage. The trucks also come with iMAXX Telematics, ensuring high mileage. Mahindra's mileage guarantee promises the best fluid efficiency, combining fuel efficiency and minimal Ad Blue use.

To back these advancements, Mahindra conducted rigorous fluid efficiency tests (diesel + Ad Blue) across 21 product categories and 71 models, including competitor vehicles. These tests, overseen and validated by an independent agency, covered over 1 Lakh kilometres in various loads and road conditions. The results confirmed Mahindra's dedication to exceptional mileage, performance and reliability.

Official Statement from Mahindra Group

Speaking on the announcement, Vinod Sahay - President of Trucks, Buses, CE, Aerospace & Defence Businesses - Mahindra & Mahindra Ltd, Member of Group Executive board, Mahindra Group, said, “The 'Get More Mileage or Give The Truck Back' guarantee across the truck range is a landmark move that reflects our superior high-tech expertise, profound understanding of the segment and evolving needs of our customers. This mileage guarantee program is supported by extensive fluid efficiency testing, demonstrates our unwavering commitment to customer satisfaction and operational efficiency. With such initiatives, Mahindra is well-positioned to win over customers and become India's leading commercial vehicle player.”

Mr. Jalaj Gupta, Business Head – Commercial Vehicles, Mahindra & Mahindra Ltd., said, “Our vehicles' superior technological prowess has resulted in higher fluid efficiency. It was in 2016, when we launched the mileage guarantee in the BS3 range. Thereafter, we continued this in BS4 & BS6 OBD1 and now launching in BS6 OBD2, which will help increase the profitability of transporters. We have seen an increasing impact on transport clients' margins as fuel costs rise without corresponding increases in freight rates. We saw the need to improve engine efficiency further in order to meet new standards and exceed customer expectations. The new mileage guarantee, embodied by the motto “Zyada Mileage Nahin toh Truck Wapas,” will provide unmatched value to our customers.”

Additional Benefits for Customers

Mahindra Trucks features iMAXX telematics technology for real-time fleet monitoring and optimization. The Driver Information System allows real-time tracking of vehicle performance and driver behaviour, ensuring safe and efficient operations. Customers receive vital information to make informed decisions and maximize profitability.

Mahindra also offers various benefits, such as a 36-hour guaranteed turnaround at workshops, INR five lakhs casualty coverage for drivers under the mAahshray program, and 24/7 support in multiple languages for truck drivers during emergencies.

MTBD's service network includes over 400 touch points, 80 3S dealerships, 2900 roadside assistance service points, and 1600 retail outlets on key trucking routes across India. This extensive network will ensure exceptional confidence and reassurance for Mahindra truck owners.

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