06 Sep 2023
With this new game-changing move, Mahindra is all set to introduce its call-to-action feature, "Click to Book Test Drive," to reach a relevant audience.
Mahindra Group, one of the leaders in commercial vehicles and the farm sector, has announced its association with Star Sports. The company will be the Associate Sponsor for Star Sports and a 'co-powered by' sponsor on Disney Hotstar. Disney Hotstar is a digital platform with a wide customer base for reaching a better audience.
It is the first time an Auto major has become a sponsor of any upcoming cricketing event. With this campaign, Mahindra wants to establish a deep connection with the customers to nourish their trust. Moreover, the brand will conduct engagement activities for this cricket season.
The 'Click to Book Test Drive' will be prominently showcased during the ICC Men's Cricket World Cup 2023 broadcast. This feature will highlight Mahindra's commitment to combining technology and innovation. This feature will work as a bridge to provide cricket enthusiasts with match excitement to experience Mahindra's cutting-edge products.
The Executive Director & CEO - Auto & Farm Sectors, Mahindra & Mahindra Ltd, Rajesh Jejurikar said, "We are excited to be a sponsor for the ICC Men's Cricket World Cup 2023 on Star Sports and Disney+ Hotstar. This sponsorship is a key milestone in our mission to connect deeply with the passion of millions of Indians. We see a strong synergistic resonance between our SUVs and Tractor brands and the vibrant spirit of Indian cricket. Through this sponsorship and our upcoming engagement activities, we aim to create cherished memories and strong bonds with our customers."
The ICC Men's Cricket World Cup 2023 is no less than a festival for cricket enthusiasts as it is happening in India. This year, It coincides with the country's festival season, presenting a golden opportunity for Mahindra to connect with nationwide audiences. The fans are all set for the 48 blistering matches and the epic clash of India vs. Pakistan on 14th October.
Furthermore, Hotstar excels in its reach and offers free access to mobile customers. During this cricket season, Hotstar's nationwide audience will assist the company in strengthening its relationship with consumers.
Mahindra's participation in the IBA Women's World Boxing Championships, its partnerships with various teams in the exciting Indian T20 league, and its involvement in the FIFA World Cup goalposts highlight its dedication to excellence across the automotive, agricultural, and sports sectors.
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