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17 Jan 2024

Tata Motors Introduces 'Customer Care Mahotsav' for CV Customers

By News Date 17 Jan 2024

Tata Motors Introduces 'Customer Care Mahotsav' for CV Customers

India's leading CV producer, Tata Motors, has launched a customer engagement program for commercial vehicle customers.

Tata Motors, the biggest manufacturer of commercial vehicles in India, has initiated a customer-focused initiative called 'Customer Care Mahotsav' for its commercial vehicle clientele. The initiative, which will run across the country from January 14 to March 30, 2024, will be centered on all authorized Tata Motors service locations.

The main goal of the Customer Care Mahotsav is to give truck drivers and fleet owners a forum for in-depth communication so that Tata Motors can get feedback about their needs and the new trends.

The program provides a number of advantages to the user, including access to value-added services like Fleet Management Solutions (FMS), Annual Maintenance Contracts (AMC), and Fleet Edge, as well as thorough vehicle inspections by qualified technicians and significant savings on certain Tata Genuine Parts.

Comprehensive instruction on safe and fuel-efficient driving techniques, medical exams, hygiene kits, and specifically created value propositions under the Sampoorna Seva 2.0 concept are all included in the effort for drivers.

Official Statement by the Executive Director of Tata Motors

Girish Wagh, Executive Director, Tata Motors, said, "At Tata Motors, customer-centricity is ingrained in every aspect of our business. Our offerings and services undergo rigorous cycles of customer feedback, ensuring complete peace of mind for our customers. This Mahotsav is designed to showcase our rich and diverse service offerings, conduct proper vehicle and driver health check-ups, and strengthen our relationship with customers and other stakeholders."

"Spanning the entirety of our nation, this Mahotsav will be celebrated at all commercial vehicle workshops and cover every product line: trucks, buses, vans, and small trucks. Our commitment is to make this Mahotsav truly advantageous and value-adding for our customers. We extend a warm invitation to all customers and drivers to actively participate and personally experience Tata Motors' comprehensive range of offerings that we have meticulously crafted," he added.

In addition to its vehicle lineup, Tata Motors offers value-added services for hassle-free vehicle lifecycle management. The Sampoorna Seva 2.0 initiative provides a comprehensive care package, from vehicle purchase to supporting every aspect of operations throughout the vehicle lifecycle. This package includes breakdown assistance, guaranteed turnaround time, AMC, access to genuine spare parts, and other industry-leading services.

Tata Motors also provides Fleet Edge, a connected vehicle platform powered by data analytics, ensuring steadfast support and convenience beyond just vehicles, empowering businesses at every stage.

For more logistics news, stay tuned with us at Truck Junction. 

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