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Syed Usman Hasan
09 May 2024

Tata Motors Promotes AMC with 'Karo Business Tension Free' Campaign

By Syed Usman Hasan News Date 09 May 2024

Tata Motors Promotes AMC with 'Karo Business Tension Free' Campaign

Tata Motors Launches “Karo Business Tension Free Campaign” for Annual Maintenance Contracts

Tata Motors is a leading manufacturer of commercial vehicles in India, has introduced a new digital campaign called Karo Business Tension Free. This campaign aims to inform customers about the benefits of an Annual Maintenance Contract AMC service. 

The AMC service allows customers to maintain their vehicles regularly, ensuring better performance and longer life. It highlights Tata Motors' AMC service as the perfect choice for customers who want stress-free vehicle operation through regular maintenance.

Statement from Chief Marketing Officer

Shubhranshu Singh, Chief Marketing Officer, Tata Motors Commercial Vehicles, said, "Our campaign highlights Tata Motors’ commitment towards not only delivering superior vehicles but also solutions that promise customers total peace of mind. The ‘Karo Business Tension Free’ campaign seamlessly blends emotive storytelling with relatable scenarios, with each film distinctively highlighting how AMC guarantees hassle free business operations—an often overlooked aspect of after-sales service. We aim for our campaign to instill confidence in customers, encouraging them to opt for AMC as an ideal solution for their long term business needs."

The campaign is based on extensive customer research, addressing the increasing demand for AMC services that offer less downtime, priority service, and guaranteed quality.

Tata Motors' AMC service is built on the principles of reliability, responsiveness, and quality assurance. The company showcases this in six short digital films, according to a press release. Each film features a main character who explains the benefits of choosing an AMC service, uniquely presenting the information.

The films teach viewers about the importance of regular vehicle maintenance and highlight the special features of Tata Motors’ AMC service. These films emphasise how the service offers great value and benefits to customers.

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