Through this action, Tata Motors and CSC aim to enhance accessibility in remote areas and support the Government of India's initiative Aatmanirbhar Bharat vision, Tata Motors said.
New Delhi: Tata Motors, India's largest CV manufacturer, on Thursday, signed an MoU (Memorandum of Understanding) with CSC (Common Service Centre Scheme) e-Governance Services India Limited, in a collaborative effort to bring Tata Motors CVs to rural buyers across India.
CSC's nationwide channels and digital services will additionally strengthen Tata Motors' reach to the villages and even to the remote regions of the country. The partnership will add stimulus to the advancement of rural India, and notably better the last-mile shipping with Tata Motors' modern and efficient CV range, Tata Motors said in a release.
The partnership is based on nation-building and presenting a means of livelihood to the country's rural people. The release said that Tata Motors and CSC aim to increase accessibility in remote regions and support the Government of India's initiative Aatmanirbhar Bharat vision through this execution.
With the start of the digital period, this partnership with Common Service Centre Scheme would play a prominent role in enabling those living in villages with the skill of choice in opting for a business proposal through our series of commercial vehicles. The CSC-VLE (Village Level Entrepreneur) network would be instrumental in taking the proposal to the villages in India. Rajesh Kaul, VP, Sales and Marketing, CVBU
Rajesh Kaul, vice president, sales & marketing, CV business unit, Tata Motors, said, "It is really an important day for us as we join hands with Common Service Centre Scheme to make our vehicles further accessible to our fellow residents in rural areas. With the onset of the digital life, this partnership with CSC would play a big role in enabling those residing in villages with the ability of choice, in opting for a business proposal through our variety of commercial vehicles. The CSC-VLE (Village Level Entrepreneur) network would be helpful in taking the proposal to the villages in India. It will further strengthen Tata Motors' widest channels of sales and service touchpoints and provide to the overall development of the rural market."
"Tata Motors' broadest range of CVs, with their effective drivetrains and strong build quality, are engineered to give safe and comfortable transport in the tough region of the Indian countryside. We are sure that this initiative will help in 'Connecting Aspirations' of those living in Indian villages," he added.
"Mobility is an important factor in rural regions, especially when it comes to business activities. There is an untapped need for LCV (light commercial vehicles) by small-scale industries, farmers and small businesses. This partnership with Tata Motors will support us to reach out to this division. With an uptake in the business activity in rural regions and the growth impetus granted by the Government's Aatmanirbhar Bharat campaign, CVs will continue to be in demand for shipment of materials and goods. CSC is also running in the area of FPOs and this partnership will assist us in providing CVs," Dinesh Tyagi, managing director, CSC SPV, said.