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Ashok Leyland Launched “Re-AL”, its E-Marketplace For Used Trucks

News Date 13 Apr 2023

Ashok Leyland Launched “Re-AL”, its E-Marketplace For Used Trucks

The marketplace will assist the customers in exchanging their used commercial vehicles and upgrading them to new trucks and buses from Ashok Leyland. 

The Commercial Vehicle manufacturer giant Ashok Leyland has launched its internet marketplace, “Re-AL”, for used commercial vehicles. This marketplace will also offer customers various tools to help them find the vehicle of their choice. They will provide verified images of the vehicle, documents, and evaluation reports of different parameters. They are also giving easier options to the seller while listing their vehicles for liquidation. 

In December 2022, The Ministry of Road Transport and Highways (MoRTH) executed an amendment to the Central Motor Vehicle Rules (CMVR). This amendment was done to regularize the used vehicle dealers to get the authorization certificate. The respective RTO will issue the certificate under whose jurisdiction their business comes. MoRTH was set to operate this new process of execution of new laws from the online sub-portal from the 1st of April.

Official Statements from the Management:- 

Mr Shenu Agarwal, MD & CEO of Ashok Leyland, said, “The used commercial vehicle industry is ripe for disruption. Leveraging our digital platforms, there are many opportunities for us to provide customer centric solutions. This used vehicle e-marketplace solution marks a significant milestone in our digital transformation journey, and this will help us add significant value in the customer life cycle.”

Mr Sanjeev Kumar, President – M&HCV, Ashok Leyland, said, “The used vehicle business is a key focus area for us as it enables our customers to liquidate their vehicles with better resale value. We believe this e-marketplace will help in enhancing the overall customer experience in exchanging their old vehicles for brand new Ashok Leyland trucks and buses by bringing a level of ease, transparency into the process and thereby building trust.”

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