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Posted On : 19 September, 2024
September 18, 2024: Tata Motors, India’s top commercial vehicle manufacturer, signed a 3-year deal with Jamshedpur FC as their official automobile partner for the next three ISL seasons. The goal is to grow both the team and the partnership while also connecting with fans through shared values.
As per the partnership, the Tata Intra logo will be printed on Jamshedpur FC’s match jersey sleeves and shorts for the upcoming season. In addition, Tata Intra advertisements will be displayed on the LED perimeter boards during every Jamshedpur FC match. Jamshedpur FC will promote Tata Motors' Intra pickup trucks. They are designed for customers who require trucks offering higher load capacity and better drivability.
Regarding the partnership, Mr. Shubhranshu Singh, CMO of Tata Motors Commercial Vehicles, emphasized the deeper connection between football and Tata Motors. Also, Jamshedpur FC's CEO, Mr. Mukul Choudhari, expressed his excitement about extending the club's partnership with Tata Motors for three more seasons. He praises Tata Intra Trucks for their reliability and innovation.
Speaking about the partnership, Mr. Shubhranshu Singh, CMO of Tata Motors Commercial Vehicles, said, “Football is more than just a sport. It brings people together. As Jamshedpur is the cherished home ground of the Tata group, we are happy to associate with Jamshedpur FC – one of the strongest teams in the Indian Super League. This partnership between Tata Motors and Jamshedpur FC is a natural fit, as both entities represent the spirit of ‘Har Din Jitaye’ or ‘Win Everyday’. Just as Jamshedpur FC strives for victory on the field, our Tata Intra is designed to help our customers achieve daily wins in their businesses. The Intra, with its promise of uninterrupted operations and higher profits, mirrors the dedication and performance of the Jamshedpur FC team. We look forward to a successful collaboration that celebrates the pursuit of excellence.“
Mr. Mukul Choudhari, Chief Executive Officer of Jamshedpur FC, said, “We are delighted to extend our partnership with Tata Motors as Jamshedpur FC’s official automobile partner for the next three seasons of the Indian Super League. This collaboration has been an integral part of our journey since the club’s inception, and it is an honour to promote Tata Intra Trucks. This brand symbolizes reliability and innovation. Together, we aim to continue our growth both on and off the field, while engaging our passionate fans with the values we share.”
Tata Motors’ Intra pickup trucks are built with the ‘Premium Tough Design’ philosophy. They have become popular for their superior driving comfort, excellent fuel economy, and customer experience. The Intra range offers five variants: V10, V20 Bi-Fuel, V30, V50 and V70. These vehicles promise high performance, quicker turnaround times, and maximum earning potential for owners, making them an ideal choice for a wide range of business needs.
Jamshedpur FC has made a name for itself as one of the premier football clubs in India. In the 2021-22 ISL season, the club won its first major trophy, the ISL League Winners’ Shield, setting a high standard of professionalism. The club enjoys tremendous fan support, with an average attendance of 20,000 spectators at its matches. Jamshedpur FC also stands out as the only Indian club that owns its stadium, the JRD Tata Sports Complex, and it has dedicated training facilities for both its senior and youth teams.
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