Tata Motors Hosts ‘Desh Ka Truck Utsav’ to Empower Entrepreneurs in Chennai

Desh Ka Truck Utsav : A Step Towards Business Growth for Entrepreneurs

Tata Motors, India’s largest commercial vehicle maker, hosted the Desh Ka Truck Utsav in Chennai on September 19, 2024. The event aimed to help the trucking community in Chennai grow their businesses by showcasing Tata Motors' latest range of trucks and services. The focus was on improving profitability and reducing the overall cost of ownership.

The Desh Ka Truck Utsav displayed how Tata Motors is committed to helping businesses in Chennai grow. By offering advanced trucks and comprehensive services, the company empowers its customers to achieve greater profitability and success in the long run.

Focusing on customer needs, Mr Rajesh Kaul, Tata Motors VC and Business Head, said, "Tata Motors is focused on understanding and addressing customers' changing needs. Desh Ka Truck Utsav is a great way for us to connect directly with them. It lets us show how our latest trucks and services can improve their businesses' profitability and success."

Tata Motors Shares Tips on Achieving Better Profits 

Attendees learned about ways to boost their fleet's performance and improve fuel efficiency at the event. They were shown how to achieve better profits using Tata Motors' latest trucks. Experts also demonstrated vehicle features and discussed after-sales services, such as:

• Vehicle maintenance programs
• Fleet management solutions
• Annual maintenance packages
• 24/7 roadside assistance under the Sampoorna Seva 2.0 initiative

These services help truck owners manage their fleets more effectively and ensure long-term success. In addition to vehicle demonstrations, Tata Motors honoured some of its key customers during the event, recognizing their loyalty and support. 

A Wide Range of Trucks for Every Need

Tata Motors showcased its broad selection of trucks, including Tata LPT, Ultra, Signa, and Prima. These trucks are available in various configurations and suitable for different industries, such as agriculture, construction, mining, and fast-moving consumer goods (FMCG). The trucks are designed to meet the needs of different types of goods transportation.

Advanced Technology and Nationwide Support

Each truck in Tata Motors' range is equipped with Fleet Edge, a connected vehicle platform that helps fleet owners manage their vehicles more efficiently. The truck is built using advanced technology and have been rigorously tested for durability and reliability.

With over 2,500 service points across India, including 220 in Tamil Nadu, Tata Motors provides excellent support to ensure maximum uptime for their vehicles.

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