Tata Motors Launches Customer Care Mahotsav 2024 : A Nationwide Engagement Initiative

The Nationwide Program for Commercial Vehicles Runs from 23 October to 24 December , 2024

Tata Motors, India's leading commercial vehicle manufacturer, officially launched the Customer Care Mahotsav 2024. This engaging program will run from 23 October to 24 December, 2024, and will take place at over 2,500 authorized service centers across the country. The event is focused towards enhancing the after-sales experience for commercial vehicle customers, including fleet owners and drivers.

The Customer Care Mahotsav will offer a variety of benefits for participants, including:

• Comprehensive Vehicle Check-Ups : Trained technicians will perform detailed inspections of vehicles.

• Value-Added Services : Customers can access additional services tailored to their needs.

• Driver Training Programs : Drivers will receive guidance on safe and fuel-efficient driving practices, enhancing overall road safety and efficiency.

Statement from Tata Motors Executive Director

Mr. Girish Wagh, Executive Director of Tata Motors, expressed enthusiasm about the program’s launch, stating, “We are excited to bring back the Customer Care Mahotsav this year, starting 23rd October. The day holds a special significance for us as we sold our first commercial vehicle in 1954. We now celebrate it as Customer Care Day. This Mahotsav reflects our commitment to deliver the best-in-class service, through meticulous vehicle check-ups and by offering a wide range of benefits. By ensuring that the Mahotsav delights our customers at every touchpoint across the country, we aim to strengthen our relationships across all our stakeholders. We cordially invite all our customers to their nearest Tata authorized service centres, and I am confident that this initiative will add significant value to their businesses.”

Comprehensive Support Through Sampoorna Seva 2.0

In the event, Tata Motors will offer a wide range of services designed for effective vehicle lifecycle management through its Sampoorna Seva 2.0 initiative. This holistic approach begins at the point of vehicle purchase and encompasses:

• Breakdown Assistance : Quick support in case of vehicle breakdowns.

• Guaranteed Turnaround Times : Timely service to minimize downtime.

• Annual Maintenance Contracts (AMC) : Plans for regular vehicle maintenance.

• Access to Genuine Spare Parts : Convenient procurement of authentic parts.

Additionally, Tata Motors utilizes Fleet Edge, its connected vehicle platform, to help fleet operators manage their vehicles efficiently. This technology aims to increase vehicle uptime and reduce overall ownership costs, further enhancing customer satisfaction.

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