Apollo Tyres Redefines Tyre Toughness and Durability at the EnduTrax Drive in Jaipur

Apollo Tyres elevated its dedication to rugged performance by hosting the EnduTrax Experiential Drive at Teela, The Glamping Resort in Jaipur, building on the success of its NATRAX Indore event. This exclusive event attracted over 50 top fleet customers from mixed segments, offering them a unique, hands-on experience with the Apollo EnduTrax MA, MD, and MD+ tyre range, designed specifically for heavy commercial vehicles in the construction and infrastructure sectors.

Simulating Real-World Challenges on a Custom Track

To highlight the durability, uptime, and superior grip of the EnduTrax tyres, Apollo Tyres created a specially designed track that replicated the real-world challenges faced in demanding environments. The track was built with mud, gravel, slush, and rocky terrain to put the tyres’ performance to the test under toughest conditions. This allowed participants to observe firsthand the Apollo EnduTrax range’s wide tread, chip-resistant design with MMT technology,robust shoulder blocks and reinforced bead area, which demonstrated their reliability and strength in rugged terrain.

Amplifying Reach with engaging content

In a bid to amplify the event’s impact, Apollo Tyres created engaging video content showcasing the exceptional durability and performance of the EnduTrax range, broadening brand awareness and reinforcing Apollo Tyres’ commitment to high-performance products.

Rajesh Dahiya, Vice President, Commercial, India and SAARC, shared his thoughts on the event, stating, “EnduTrax represents Apollo’s dedication to innovation in tyre durability and performance. The positive responses from our top fleet customers reaffirm our focus on providing robust and reliable tyres that excel in challenging conditions."

Events like the EnduTrax Experiential Drive allow Apollo Tyres to build lasting trust with customers, letting them experience firsthand the resilience, durability, and advanced design that define the Apollo EnduTrax range. As Apollo Tyres continues to lead in the commercial vehicle tyre market, such initiatives strengthen the brand's reputation for toughness and reliability in the  most demanding environments.