Euler Motors Inaugurates Dedicated 4W Manufacturing Line in Haryana

The new line will manufacture the Turbo EV 1000, a one-tonne electric truck, and the Storm EV, a commercial vehicle with Advanced Driver Assistance Systems (ADAS).

With the new line, Euler Motors’ manufacturing operations now cover 40 acres and have an annual production capacity of up to 24,000 vehicles. The facility will help the company meet the growing demand for its electric four-wheelers.

Dr. Pawan Munjal, Executive Chairman, Hero MotoCorp, inaugurated the facility in the presence of Euler Motors’ leadership team.

Euler Motors Reports Growth in 4W Segment

Euler Motors has reported strong growth in its electric four-wheeler business. According to the company, EV penetration in the one-tonne four-wheeler segment increased from around 1% to 5.8% in the ten months since it launched the Turbo EV 1000.

The company also claims around 28% market share in the category. Its monthly four-wheeler sales have increased sharply as well. Euler Motors sold around 40 four-wheelers a month in April last year, while the figure reached roughly 800 units a month in June this year.

Saurav Kumar, Founder and CEO, Euler Motors, said the new facility will give the company the capacity needed to support this increase in demand.

Saurav Kumar, Founder and CEO, Euler Motors, Said:

“The four-wheeler cargo segment has long run on ICE for years because no electric vehicle could compete with ICE on the right combination of performance and affordability. Our 4W vehicles – Storm EV and the Turbo EV 1000 have demonstrated as the right fit to that gap with segment penetration moving from around ~1% to ~5.8% in the category with Euler securing ~28% market share. We expanded from selling ~40 four-wheeler vehicles a month last year in April to roughly ~800 four-wheeler vehicles a month this year in June. With the scaling demand for Euler’s four-wheeler vehicles, this manufacturing facility now gives us the capacity to cater to that growing demand. With this facility, we are building on the momentum to accelerate the transition to electric mobility across segments that have been long dominated by ICE.”

New Facility Gets Automated Production Line

The Palwal facility includes an automated four-wheeler assembly conveyor line, dedicated assembly lines, a body shop and an integrated battery pack assembly line.

At full capacity, Euler Motors expects the plant to operate across two shifts along with a third hybrid shift. The company says its vehicles are designed and manufactured in India. It also uses a localised supply chain for production. In addition, the manufacturing process includes testing at different stages. Suspension frames, drivetrain systems and steering systems undergo checks during assembly.

The company also tests battery packs for thermal cycling, thermal shock, water wading, drop, vibration, mechanical shock and abuse under real-world load conditions. Electrical, mechanical and thermal systems receive further checks before the vehicles leave the facility.

Turbo EV 1000 and Storm EV

The Turbo EV 1000 is positioned as a one-tonne electric truck. Euler Motors launched it ten months ago and developed it to compete with ICE vehicles on performance and operating costs.

The Storm EV adds ADAS features to Euler Motors’ four-wheeler commercial vehicle range. Its features include collision alerts and night vision assistance. Both models form part of Euler Motors’ focus on electric vehicles for commercial applications.

Euler Motors Brings Key Components In-House

Euler Motors has brought key vehicle components into its manufacturing operations, including the chassis, axles and battery pack.

The company says it tests vehicles under real-world conditions found on Indian roads. This testing covers different electrical, mechanical and thermal systems.

Gaurav Kumar, Head – Supply Chain & Manufacturing, Euler Motors, said maintaining consistent quality remains important as production increases.

Gaurav Kumar, Head – Supply Chain & Manufacturing, Euler Motors, Said:

“A commercial vehicle earns its keep only if it performs the same on day one and day one thousand. That consistency in quality is built on the shop floor. We have brought the core of the vehicle in-house, from the chassis, axles to the battery pack, and put every vehicle through rigorous testing under the real-world conditions of India’s roads and operating environments. As demand for the Turbo EV 1000 and Storm EV grows, our new facility gives us the capacity to meet this scaled demand without compromising on the standards of quality, reliability and performance that define every Euler vehicle.”

Hero MotoCorp Highlights EV Opportunity

Hero MotoCorp has invested in Euler Motors and continues to support its growth in electric commercial vehicles.

Dr. Pawan Munjal said government policies, improving total-cost economics and demand for sustainable last-mile mobility are supporting the growth of electric commercial vehicles in India.

Dr. Pawan Munjal, Executive Chairman, Hero MotoCorp, Said:

“At Hero MotoCorp, we believe the future of mobility will be shaped by collaboration, innovation and a shared commitment to sustainable growth. India’s commercial mobility sector is at an important inflection point, with electrification gaining momentum on the back of supportive government policies, improving total-cost economics and the growing demand for sustainable last-mile mobility. Our strategic investment in Euler Motors reflects our confidence in its vision and capabilities, as well as our belief in the broader potential of India’s rapidly evolving electric mobility ecosystem. The expansion of Euler’s Palwal facility, with a dedicated four-wheeler production line, represents more than an increase in manufacturing capacity—it is a step towards shaping the future of India’s commercial mobility. Euler has demonstrated that electric vehicles can deliver the performance, economics and technology that commercial customers demand. With this facility, Euler is well positioned to take that proposition to a much larger scale. By bringing together our complementary strengths, we aim to help build a stronger EV ecosystem and accelerate the transition towards cleaner, smarter and more efficient commercial mobility in India. We are proud to be part of this journey.”

New Facility to Support Production Ramp-Up

The new Palwal line will support the production ramp-up of Euler Motors’ four-wheeler portfolio. The company also expects the facility to create employment opportunities in the region.

With an annual capacity of 24,000 vehicles, the facility gives Euler Motors additional production capacity for its growing electric four-wheeler business.