Tractor Junction Raises USD 22.6 Million for Used Vehicles & Rural Auto-Fintech Growth

Key Highlights

● Tractor Junction raises USD 22.6 million (INR 200 crore) in Series A funding.
● Astanor leads the round; Info Edge and Omnivore join the investment.
● FINJ crosses INR 1,500 crore in loan disbursement since January 2024.
● Tractor Junction records 13x revenue growth in the last three years.
● Company strengthens expansion plans across used vehicles, fintech, and digital infrastructure.

Strong Momentum and Clear Growth Vision

This Series A round includes USD 17 million in equity and USD 5.6 million in debt. Astanor, a Europe-based impact investor, selected Tractor Junction for its first-ever India investment. The decision shows strong belief in the company’s full-stack approach and farmer-first mission. In addition, Tractor Junction’s 13x revenue growth in the last three years shows steady progress and rising demand in rural markets.

Furthermore, the newly raised funds will help the company improve digital platforms, grow its physical presence, and expand FINJ, its fast-growing fintech arm. These steps will make it easier for farmers to access high-quality used vehicles and fair credit options.

FINJ: A Big Push for Affordable Rural Credit

FINJ entered the market in January 2024. Since then, it disbursed over INR 1,500 crore in loans with support from 25 lending institutions. FINJ uses strong data systems and simple technology to offer loans at up to 30% lower interest rates than informal lenders. This gives farmers more confidence and lowers their financial stress.

Rajat Gupta, CEO & Founder of Tractor Junction, said that “Farmers struggled for many years to get formal finance and own good-quality vehicles. He said that Tractor Junction and FINJ changed this situation by using data, technology, and on-ground support. He also said that the company helped more than 30,000 farmers in the last two years and the new investment will help them grow faster and create more impact.”

Investors Share Their Trust

Astanor Partner Hendrik van Asbroeck said that “India’s rural economy plays a key role in shaping the future of food systems. Tractor Junction built a trusted platform by mixing technology, on-ground strength, and simple fintech tools. We feel excited to support these founders and grow impact in rural regions.”

Info Edge Ventures Partner Kitty Agarwal said that “Rajat, Animesh, and Shivani built a strong and customer-focused business. Their clarity matters even more when you serve rural users. We feel proud to support their journey.”

Omnivore Investment Director Abhilash Sethi said that “We saw Tractor Junction move from a tractor discovery platform to a full rural automotive ecosystem. The founders created real value for farmers, and we feel happy to welcome Astanor as the company enters its next chapter.”

About Tractor Junction

Tractor Junction, founded in 2018 by Rajat Gupta, Shivani Gupta, and Animesh Agarwal, built a complete ecosystem for rural mobility. The company blends technology, on-ground stores, and fintech tools to make mechanisation simple and affordable. Today, Tractor Junction operates COCO stores across 75 cities in 6 states and works with 50+ OEMs across tractors, commercial vehicles, three-wheelers, and two-wheelers.

About Astanor

Astanor is a global impact investment firm focused on agriculture, sustainable food systems, and resilient supply chains. The company supports founders building regenerative and future-ready solutions.

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