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Chennai, September 30, 2026: Ashok Leyland and the Centre of Excellence for Zero Emission Trucking (CoEZET) at IIT Madras have started a nationwide awareness programme to help more trucking businesses understand battery-electric trucks. The GET ZET (Electric Truck Awareness to Acceptance) campaign will reach 40 cities across 15 states and Delhi between September 2026 and February 2027.
The campaign began in Chennai and will move through important logistics centres and industrial corridors over the coming months. It will bring together fleet owners, transport operators, financiers, load providers, charging companies, policymakers and industry experts.
The discussions will focus on the practical side of switching from conventional trucks to electric models. In addition, participants will get an opportunity to discuss areas such as vehicle usage, charging requirements and the challenges that could affect the wider use of electric trucks.
However, the programme will not focus only on discussions. Ashok Leyland will also give participants an opportunity to experience its electric truck and charging setup directly.
The company will showcase the BOSS Electric truck during the city-wise drive. Participants can experience the vehicle and understand how the truck works with charging infrastructure and other parts of the electric commercial vehicle ecosystem.
Perhaps the key focus of the programme is to build greater confidence among trucking stakeholders as they consider electric vehicles for freight operations.
“The transition to zero-emission mobility will be defined not just by the maturity of technology, but by the confidence of the users to adopt it at scale,” said Shenu Agarwal, MD & CEO, Ashok Leyland.
Prof. Manu Santhanam, Dean (ICSR), CoEZET, IIT Madras, said the programme continues the institute’s earlier efforts to create awareness about electric trucking. This time, the initiative will place greater focus on direct experience and understanding the concerns of people involved in the trucking sector.
As the drive continues until February 2027, GET ZET will aim to create more awareness about battery-electric trucks and their role in India’s future freight movement.
