Bringing More Service to Uttar Pradesh
Ashok Leyland, one of India's leading commercial vehicle makers and part of the Hinduja Group, has launched a new Light Commercial Vehicle (LCV) dealership at Chunar, Mirzapur, Uttar Pradesh. This is the company's 22nd LCV dealership in the state, demonstrating its resolve to increase its network and reach more customers in the region.
About the New Dealership
The new dealership, owned by RDS AUTOSALES, is strategically situated at Chunar Road, Jamui Jamuhar, Mirzapur. It has a 3S facility, covering Sales, Service, and Spare parts, ensuring holistic support for customers. Supported by advanced equipment and modern facilities, the showroom will provide a superior experience for vehicle owners and operators.
Diversifying Product Portfolio
Ashok Leyland provides a variety of LCV products to meet diverse transportation needs:
- SAATHI: A high-end entry-level Small Commercial Vehicle (SCV) powered by a 45 HP engine, churning out 110 Nm of torque. It has the highest loading area in its category and a 1,120 kg payload. Positioned competitively at ₹6,59,999/-, SAATHI is best suited for last-mile connectivity and city mobility solutions.
- BADA DOST: Based on a strong LCV platform, BADA DOST is available in various variants (i2, i3+, i4, and i5) with an 80 HP BS6 engine. It provides best-in-class mileage, payload, and load body length, making it ideal for inter and intra-city applications.
- DOST Range: Models such as DOST XL and DOST+ XL are available for various segments and applications and provide reliability and efficiency.
- PARTNER: A contemporary, fuel-efficient load carrier in 4-tyre and 6-tyre variants, with 10ft, 11ft, 14ft, and 17ft load body lengths. It is based on an internationally recognised platform and powered by the world-renowned ZD30 CRDI engine.
- MiTR Bus: With both standard and school bus options, MiTR provides higher mileage and meets all safety regulations, providing unparalleled ride comfort.
Commitment to Customer Service
Ashok Leyland strongly focuses on customer satisfaction. Specifically, almost 70% of customers visit dealer workshops even after the warranty expires, demonstrating the company's commitment to quality service and support.
Expansion Network and Future Plans
With more than 1,700 exclusive outlets, Ashok Leyland provides service coverage every 75 km on national highways. The establishment of the dealership in Mirzapur is consistent with the company's strategy to capitalise on Uttar Pradesh's economic upsurge and growth in demand for commercial vehicles. With its footprint expansion, Ashok Leyland intends to enable greater accessibility and support for its customers in the region.
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